Contently - Strategy

APRIL 28, 2022

Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals. Measure your content downloads and views to see what types work best.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 116

Video Communications Strategy Product Launch 116

Communications Conversations

JULY 19, 2018

But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. You have big opinions in the content marketing world–I’ve seen you share some pretty interesting viewpoints on LinkedIn (and I’ve agreed with many of them). That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. Writing your own press release can end up to be time-consuming.

SEO 71

SEO Writing Engineering Product Launch 71

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 192

Marketing Content Marketing Data Social Media 192