ImPRessions - Crenshaw Communications
AUGUST 4, 2022
.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2020
Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view. PR professionals can not only capitalize on newsworthy angles based on popular trends, but target specific locations using the geographic search trends features.
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PRSay
MARCH 19, 2021
As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications. Guide and coach others.
Prakkypedia
MARCH 31, 2019
For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. They’re the longer-form radio chat shows, the magazines containing feature articles, the Sunday newspapers with double-page spreads.
Buzzstream
MARCH 13, 2024
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Instagram has an extensive set at its disposal to create its Annual Trends Report. Newsjacking – Proactive vs Reactive PR Another type of digital PR is newsjacking, which involves leveraging a trend or current news for coverage.
5W PR
AUGUST 19, 2019
Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television.
Stephen Waddington
MAY 19, 2020
Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified. Radio, television and streaming are also holding up or growing.
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