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Joyful Workplaces: The Surprising Edge Happiness Gives to Your Business

Stern + Associates

Organizational leaders are increasingly recognizing that employee happiness is an important goal,” says Elizabeth Dunn, Ph.D., If you have happy employees, you’re going to have less turnover and you’re going to have more productive, committed workers.” Why is it so important for business leaders to recognize what makes people happy

Employee 133
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes.

Local 118
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How to use Survey Data for Brand Awareness and PR

Shift Communications

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60
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Natural Light Imitates Art

Mindful Marketing

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? To some extent, faculty members like me are responsible for the extreme price up-tick: Employee salaries often represent organizations’ biggest costs.

Education 125
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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. of revenue in marketing, compared with 7.9%

Survey 102
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Keep Calm and Then What? How to plan your communications around the return to ?normal?

PR in High Definition

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

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What’s the New “Norm” for B2B Marketing?

Shift Communications

Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment. As far as the construction equipment candidate, there certainly is an IoT service aspect as well. every time we go by one in a local construction site.

B2B 60