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Questions are the Key to AI and Ethics

Mindful Marketing

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96
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Maxim Behar: Better put yourself in others’ shoes and then judge

Maxim Behar

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways. Only a happy person is successful.

Ethics 69
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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

Don’t Be: Inconsistent in your ethics, words and actions. It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them.

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Meeting Marc C. Whitt

Wadds Inc.

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Why do you work in PR?

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Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

This is a person with a strong work ethic but not to the point of workaholism. Constantly remind them in a way that is constructive as a means to avoid negative situations to develop. Sometimes knowing there is an end of month writing deadline buys peace throughout the rest of the month. Smart” does not mean intelligence or IQ.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

You can be an ethical and persuasive PR pro or marketer without selling your soul. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. It’s amazing to me how well this construct stands up to time. 2) Trust as CEO’s tool for profitability.