PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Additionally, AI algorithms can help streamline the process of constructing press releases.

Financial 78

Financial System Ethics Data 78

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Which real, historical or fictional person or brand would you like to give a reputation makeover? What do you regard as the lowest depth of misery in PR? Who is your favourite writer?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. PR is the guardian of reputation. It’s amazing to me how well this construct stands up to time.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Mentally rolling her eyes, she begins to reconsider the competitor’s offer of employment—a higher position, autonomy and salary than her current scenario—first heard about from a recruiter who had researched her reputation, experience and abilities quite thoroughly.

Employee 40

Employee Internal International Corporate 40