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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

It was emotions, business and creative, the whole atmosphere, the whole project. We returned from the Port city of Burgas on the Black Sea to Sofia more than happy; newspapers and TV channels informed the whole of Bulgaria about this investment. I still keep pictures of how my journalist colleagues barely held back their tears.

Hotels 64
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you? 24.11.2020.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. A PR expert opens a newspaper and reads a bad story about a client.

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22 PR Rock Stars of the Future

Communications Conversations

Brown participated in the past three PRSSA regional conferences in Baton Rouge, Nashville and Tuscaloosa representing the USM PRSSA chapter and expanding her professional network. Tori and her team partner just won first place in the Southeastern Journalism Conference public relations competition for college students from 26 universities.

Sports 0
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Questions are the Key to AI and Ethics

Mindful Marketing

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 96
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Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners – A Conversation with Michelle Egan and Mark Dvorak

Ethical Voices

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 83