article thumbnail

Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

Crisis 78
article thumbnail

How soccer’s European Super League crisis unfolded in the media

NewsWhip

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. This post saw 35.2k “love” reactions in comparison to only 464 “angry.” The European Super League PR Crisis. The top articles about the European Super League. interactions.

Crisis 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 NewsWhip features you may not know about

NewsWhip

Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78
article thumbnail

Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

Our Los Angeles office is relatively small in comparison to the rest of the group but whats great about that is that we can develop and improve upon ideas quicker and be agile. So BuzzFeed and Huff Post articles are being circulated all the time so we can track cultural trends and what’s making them making them go viral.

article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral.

Data 78
article thumbnail

Accusations of sexism dominated the top March Madness stories in 2021

NewsWhip

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . Brands that stepped up to the March Madness crisis. The men’s teams had access to a state of the art weight room, catered meals, and P.C.R COVID-19 tests to ensure their safety.

Sports 148
article thumbnail

Media Monitoring and The Information Iceberg

Cision

Determine Impact from Share of Voice Comparisons. Share of voice not only shows whether or not a brand should worry about an emerging controversy or crisis, but also pinpoints a media frenzy. It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said.

Media 120