ReimaginePR

JUNE 13, 2016

What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. Unfortunately, it’s the one consumers tune out the most these days.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.

Film 180

Film Small Business Pitching Comparison 180

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? Before you can embark into your hackathon, you need to understand who your ideal buyer personas are, and document information about them like goals, pain points, how they consumer information and much more. The list goes on.

Marketing 40

Marketing Comparison Internal International 40