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How to Choose a Press Release Topic for Small Businesses

PR Fuel

What has your company done lately? Maybe you’re about to merge your company with another. For example, your sales team might tell you the company exceeded sales goals for the year. You can write a press release about your company’s growth. First, think about the last six months. Look through your calendar.

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5 Questions You Need to Answer Before Publishing a Press Release

Cision

Naturally, you want to choose the city closest to where your company operates. For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. in the time zone where the business is focused. At the very least, you should include your company logo. You’ll have dozens of choices.

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How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies. Business partners. Industry events.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Siera Smith is the Director of Marketing for WebMax LLC, a software development company. Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

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Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Garrett Public Relations

These companies often sit on a treasure trove of stories just waiting to be told. Manufacturing PR clients are some of my favorites to work with. But, they may need a little help to get their news and stories out there.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure. I am excited to see what Andrew’s next year will hold.