Company Pitching Skype Writing 
Beyond PR
APRIL 26, 2018
To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. Every company wants to work with influencers because they believe it’s a cost-effective way to get more eyeballs on their content, and they’re right, maybe. What do you write and why?
MaccaPR
AUGUST 18, 2020
Runck explained how “Twin Cities Live” has pivoted from in-studio interviews to Skype-driven interviews with guests outside the station. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”. cell service, Skype, Zoom) may drop due to technical issues. Do your research before you pitch.
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Cision
MARCH 14, 2016
When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. If a story only has two or three of the four P’s, they won’t write it. Who are the unsung heroes at your company?
ImPRessions - Crenshaw Communications
MAY 15, 2017
Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.
ISEBOX
SEPTEMBER 15, 2016
Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”. Get Personal with a Custom Note Attached to the Release. That accident was crazy!
Cision
AUGUST 20, 2015
If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic.
PRSay
APRIL 19, 2016
To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after.
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