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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. When it comes to giveaways, you can distribute coupons or promo codes online.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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Post Launch Marketing Strategy

5W PR

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. When it comes to giveaways, you can distribute coupons or promo codes online.

Strategy 133
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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. I think this video speaks for the impact it had on attendees. Would that have legs?

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."