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Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. The New Rules Of Content Marketing.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer.

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28 Observations from 28 Months as a Solo PR

ZudePR

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Spot on, Wikipedia.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

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PR Interviews: Michael White Lansons

Norton's Notes

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Do you believe Marketing, PR, and SEO will merge into one? Without a doubt it’s online reputation.

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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. Is Content still King?