Cision

APRIL 25, 2016

People – measure based upon people rather than cookies. A lot of the value recommendation I covered in the section on the sales and marketing funnel. Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook. The Facebook Ad Ecosystem.

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Couch Control: Measurement Therapy for PR Pros. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Prohibition

AUGUST 4, 2021

The Internet is a vast, complex system of virtual connections and communities. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Take control – now.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

OCTOBER 7, 2016

What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). A few things: Tell the truth.

Banking 92

Banking Construction Corporate Course 92

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 132

Creativity Enterprise Tools Training 132

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100