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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret.

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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete).

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#19: Building a framework for reputation management

NewsWhip

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It comes down to every customer service interaction. 18: The future of storytelling in healthcare communications. The probability of something bad happening. read more. #18:

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Letter from 30,000 feet: airplane mode

Stephen Waddington

The service costs £5 for an hour to £15 for the full flight. Toolkit for countering fake news The Government Communication Service has published a Counter Disinformation Toolkit to support communicators in identifying and countering threats to democracy. Grinberg called out Wikipedia this week for gender bias.

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Public relations in 2018

Stephen Waddington

The Public Relations Communication Association’s (PRCA) expulsion of Bell Pottinger drew a firm line in the sand around ethical practice. Organisations need to communicate in the spaces where their publics do. Wikipedia continues to grow as a global knowledge resource. There are currently 4.3 billion people of the world’s 7.6

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