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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120
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Why Every Company Needs Media Monitoring

Beyond PR

Prevent Crisis. No one likes a crisis, but robust monitoring helps you become more adept at handling one. The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake.

Company 73
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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. My major considerations were income loss and replacement, making sure my son and I transitioned to my husband’s health insurance and sharing my new role with my network to build business.

Agency 108
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Membership has its Privileges – Why Joining is Essential to Staying in Touch!

PR Job Coach

A strong network has many benefits that span career advancement, benchmarking, job performance, effective crisis management, on the job problem solving and a myriad of other factors where it pays to have a broad and wide network of people with whom to collaborate and knowledge share. The platform typically is self-regulating and updating.

Insurance 111
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History and Stock Photos: 5 Creative Public Relations Ideas

Sword and the Script

Anyone that has a vested interest in finding images for blog posts or web content under a Creative Commons license knows – searching for relevant images can easily be a full-time job. A flash of blue in the rear view can easily lead to lost time, tickets, fines and higher insurance premiums – at a minimum.

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Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. Originally developed by the U.S.

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The PR Winners Of 2019

ImPRessions - Crenshaw Communications

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The breach was potentially very serious, involving the Social Security numbers and Canadian Social Insurance numbers as well as bank account numbers of Capital One customers.