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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Communication is 24/7. Matt Holt Books recently published the book’s 5th edition.

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Every company should have a crisis handbook

PR in High Definition

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. So, if a crisis hits, you’ll have a strong foundation in place to communicate next steps with staff.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

You could say Doug Levy was born to work in the media and communications industry. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. Doug decided it was time for a change and struck out on his own to return to that passion, forming Doug Levy Communications at the tail end of 2015.

Meeting 97
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

The more in-depth your investigation into your organization’s current processes and culture, the more practical your crisis ready program will be. That’s the point of this phase: to gather the data required to create a robust, scalable, and practical crisis ready program. Phase 4: Design your action plans and communication strategies.

Crisis 172
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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

In the event of a cyber security crisis, this list usually includes legal counsel, cyber forensic professionals, insurance providers and a specialized crisis management consultant. Step 4: Draft your playbook and crisis communications handbook. Step 5: Put your plan – and your team – to the test.

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Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development. The organisation is conceptualised in hierarchical, interconnected terms.

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PR and propaganda in Ukraine

Stuart Bruce

Since inception the Center has evolved into a key communications hub with outreach to both internal audiences in Ukraine as well as conducting active outreach to opinion formers and the media outside of Ukraine.” Stuart Bruce moderating the Davos World Communication Forum in Kyiv.