PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. As such, a blueprint of how to handle a crisis should be in place for every business – big or small.

Handbook 62

Handbook Crisis Company Reputation 62

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. And it’s our job as communication professionals to influence these experiences and make the most of interactions.

Reputation 48

Reputation Handbook Exercises Groups 48

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. If managed especially well, few outside your crisis response team will even know something happened. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63

Crisis Crisis Management Leadership Training 63