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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Communication is 24/7. Matt Holt Books recently published the book’s 5th edition.

Handbook 191
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This is the phase where you begin to accumulate the data that you will need to build out your crisis ready program. Here, you will gather information by having conversations with your team, from the top leadership to your department heads, stakeholder owners, etc., Phase 4: Design your action plans and communication strategies.

Crisis 172
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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

And it’s our job as communication professionals to influence these experiences and make the most of interactions. With these multiple influences on your reputation you must ensure you’ve spoken to the right people in the business when creating your communication strategy for 2020. Leadership team.

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PR and propaganda in Ukraine

Stuart Bruce

Since inception the Center has evolved into a key communications hub with outreach to both internal audiences in Ukraine as well as conducting active outreach to opinion formers and the media outside of Ukraine.” Stuart Bruce moderating the Davos World Communication Forum in Kyiv.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. In an ongoing crisis, operating on adrenaline for a prolonged period of time can be – and is often – physically and mentally harmful.

Crisis 63