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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Richard Branson. Founder of the Virgin Group, investor and author.

Corporate 195
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” In Wikipedia. In Wikipedia.

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The Sword of Certainty: Information is Power

Doctor Spin

link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do Having advised and coached executives on strategic communication for nearly two decades, I still haven’t seen a single leader ever having passed on too much relevant information. In Wikipedia.

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Why the WWE is a Multigenerational PR Success Story

5W PR

From the very beginning of the run toward becoming an internationally known wrestling promotion, WWE (then WWF) understood how to market and communicate with three levels of fans: the true believers, the dedicated watchers and the casual fans. These days, you can find them on Wikipedia. A shared language.

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How to Get On in New Communications: Be Nice

ZudePR

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. .