Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s usually because they’re focused on price, or in Purchasing commodity terms, piece price rather than total value. Smart companies are starting to do the same when procuring marketing services like PR.

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Agency Automotive Engineering Education 108

Bianchi Biz Blog

MARCH 6, 2023

If these questions are hard to answer or overly vague, the story will be difficult to write and likely of limited value to readers. What advice do you have for PR people that want to pitch you? My advice to PR professionals is think before emailing pitches. Any pet peeves with PR people?

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Meeting Automotive Media YouTube 77

Bianchi Biz Blog

MARCH 16, 2023

Image: Automotive News Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. As an automotive supplier-focused PR firm, we have a few key award opportunities that we recommend to clients each year. So, how do you get there?

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Automotive Mobile System Technology 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

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Agency Trends Marketing Survey 92

Bianchi Biz Blog

MARCH 27, 2023

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? Since 2014, Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network. Since 2014, Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network.

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Agency Automotive Local Meeting 77