Buzzstream
MARCH 13, 2024
Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Fractl’s case studies page. Reboot’s case studies page.
Cision
JUNE 2, 2017
You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. For content, this included: Listicles.
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Cision
AUGUST 26, 2015
Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Influencer, business consultant, radio host, best-selling author, speaker, blogger .
Beyond PR
JUNE 2, 2017
You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Cool infographics. Also take a tour of their websites and blogs. Nieman Lab.
Stephen Waddington
DECEMBER 5, 2018
The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. You should not start with three pages of A4, but a tweet, an infographic or a video. They are typically looking for information, case studies or comment.
Waxing UnLyrical
AUGUST 12, 2015
Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.
Waxing UnLyrical
MAY 27, 2016
Allow me to present a case study, and you decide if my theory is valid. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.
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