Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

Case Study 140

Case Study Study Marketing Radio 140

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. That’s not a creative illustration, that’s the real!

Publicity 89

Publicity Radio Crisis Crisis Communications 89

NewsWhip

JUNE 10, 2021

Now what’s fascinating about that as well is it shows, in the case of Captain Sully, who took the reins and figured out he’s going to land a plane on the Hudson River, which has never been done, in that sense, crisis management was really about decision-making in a crisis. They’re making it worse.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. The sales process is a creative one.

Radio 40

Radio Mobile Media Sports 40

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.

Media Relations 50

Media Relations Social Media Media Real Estate 50