Branding International Knowledge Base Media 
Cision
NOVEMBER 3, 2016
Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.
wiredPRworks
AUGUST 2, 2016
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. 30% plan on increasing the size of their marketing budget over the next six months – more money will be put toward media placement, new product development, sponsorships, and market research and analytics. Does this cut its power?
PR 20/20
JULY 6, 2020
It included: Weekly HubSpot product updates posted to our internal wiki. We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. In other words, social media is the ultimate way to do inbound marketing. Weekly Updates.
PR 20/20
MARCH 15, 2021
Marketing analytics, marketing automation, CMS and web experience, social media, and CRM capabilities. If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Here, you’ll add: Your brand logo.
Contently - Strategy
NOVEMBER 27, 2018
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow. I push back.
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