Remove Branding Remove Customer Service Remove System Remove Viral
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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

But hackers may not only be after your credit card systems. What about your email system? Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Every member of your team has a different relationship with your brand and its stakeholders. Customer service.

Crisis 203
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. The Winners.

Airlines 180
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Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas. Scott Stratten.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

But hackers may not only be after your credit card systems. What about your email system? Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Every member of your team has a different relationship with your brand and its stakeholders. Customer service.

Crisis 100
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How to Prepare a PR Crisis Plan

Prohibition

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62
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Paid vs organic social – what’s the difference?

Prohibition

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

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How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.