PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 163

Consumer Brand Branding Marketing 163

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. It takes rationality but little creativity to design an argument using conventional rhetoric.”. That business leaders never want to talk about the ugly parts, isn’t new. Talk to Us !

Storytelling 117

Storytelling Examples B2B Chemicals 117

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. That doesn’t mean pharma brands should sit idly by. Get our free report! .

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Mindful Marketing

FEBRUARY 12, 2022

” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps. While coming of age, those of us in older generations had little concern about the suds we used to shower.

Advertising 81

Advertising Advertising Chemicals Energy 81

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. That solution should be tied to your brand promise or unique value proposition.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61