Branding Chemicals Communications Creativity 
PRSay
OCTOBER 10, 2022
brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.
Waxing UnLyrical
JUNE 28, 2018
And these were PR professionals — people who make their living communicating! What if instead they told the story of their agency — one that communicates its function, purpose, and value proposition in a way that’s unique, compelling and memorable? That solution should be tied to your brand promise or unique value proposition.
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Masters in Communications
OCTOBER 30, 2018
Stories are emotional, experiential, and creative. Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy.
Beyond PR
APRIL 22, 2016
A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Audit Your Communications Channels.
Mindful Marketing
FEBRUARY 12, 2022
” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps. While coming of age, those of us in older generations had little concern about the suds we used to shower.
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