Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Ask about what can be customized, how quickly, and what level of customer support you can expect. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Ask about what can be customized, how quickly, and what level of customer support you can expect.

Measurement 195

Measurement How To Analysis Data 195

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? What’s so appealing about these podcasts for clients? Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form.

Company 113

Company Interviews Print Pitching 113

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that?

Software 78

Software Case Study Technology Tools 78

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be clear about what problem you are trying to solve. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Waxing UnLyrical

JULY 18, 2012

My friends and I accidentally sat in the VIP seating area, whereupon Jeff kindly told us we were actually not that cool; but he made up for it by setting up our very own table right next to the VIPs (talk about creating a great customer experience). His answer: a Food Truck Advisor. Umm, how cool is that?! A variety of different ways.

Writing 94

Writing Interviews Industry Pitching 94