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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. I balance a lot of hats internally and externally but it’s a challenge and I enjoy learning each day. 3) How about the flip side: What are some of the advantages?

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. This is How the Sorry State of Media Relations Ends. 5) You don’t promote your product enough.

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PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

Doing a £200 a month adwords campaign while paying an intern Oyster card money to update your Twitter and posting the odd media release on PR Web is not going to move the needle. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO? Poor brands will struggle.

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Maximizing Your PR Potential: A CEO’s Guide to Mastering Public Relations on a Busy Schedule

Victorious PR

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. And I have become the authoritative brand in my space. How to Build Your Brand. She has been getting me on podcasts, and on articles all over the internet.

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7 Pillar Page Examples to Get You Started With Your Own

PR 20/20

This organization offers greater search engine authority because it tells Google you've dedicated a certain amount of digital real estate to this topic, and are to be considered a reliable answer to users' questions on that topic when they conduct a search. Okay, you get it— pillar pages are both nice and important for SEO.