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Is Influencer Marketing the Future of Marketing? (Infographic)

PR 20/20

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. So what exactly do the studies say?

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What is Technology PR?

5W PR

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Website Analytics: Studying user interactions on your website to understand audience interests. By partnering with influencers, brands can reach a wider audience and build trust with their target market.

Trends 52
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Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228
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7 Things You Need to Do After Publishing New Content

Contently - Strategy

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.

eBook 145
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Best and Worst of Sword and the Script in 2015

Sword and the Script

This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. In an effort to understand what resonated, here is what the readers of this blog said were the best posts on the Sword and the Script in 2015.

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Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The brand is the gatekeeper. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. Photo credit: Flickr, Ian T.