Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. Related reading: Infographic: A guide to Instagram marketing.

Infographic: How to replicate Apple’s marketing triumph

PR Daily

Even with the large price tag that accompanies its products, the tech giant somehow continues to have consumers queuing up at its doors every time it releases one of its new products. shares 10 ways the iconic tech company achieves success—and builds brand loyalty—in this infographic.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

With the right reputation management services, you can change and improve how the world perceives you as a brand. After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" Infographics.

Infographic: Livestreaming tips and trends

PR Daily

Koeppel Direct has an infographic with tips to help you successfully jump into the video fray. Eighty-two percent prefer live video from a brand to plain-text posts. According to the infographic: Twenty-nine percent watch sporting events. Feature how your product is made.

Trends 131

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. Use an infographic as a pitching tool.

Is Influencer Marketing the Future of Marketing? (Infographic)

PR 20/20

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Brand

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

B2B 195

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

That doesn’t mean you, too, should go dark before your next product launch, but thinking of ways to keep consumers on their toes can build excitement and draw greater attention (along with kudos). Infographic: Tips for creating social media conversations.

A Modern Approach to PR: What’s Changed and What’s Here to Stay

ReimaginePR

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!).

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Cision

Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used. Infographic.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Here is just a sampling of circumstances where a press release can amplify your message: New product launches. Updates to existing products. Include infographics with key statistics and data, photos of your product, or a video demonstration.

B2B 283

How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

Product launches. The goal of content creation is to demonstrate the expertise and credibility of a brand to begin to nurture prospects and ultimately convert them. Infographics. These two B2B strategies both focus on shaping brand perception.

B2B 239

How to pick the perfect media channel

PR Daily

For marketers today, the opportunities to use social media to raise brand awareness are immense. Each platform offers a variety of advertising tools and options to help brands identify their target audience and optimize ads for individual segments.

How To 166

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Some of the best pitches tie a client product or service to pop culture coverage.

Film 208

How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect.

6 reasons comms—not IT—should ‘own’ the online newsroom

PR Daily

In today’s 24/7 news cycle, a brand’s online newsroom needs to be updated constantly,” says Michelle Garrett of Garrett Public Relations. Boost brand management. Suppose you luck out and get a reporter to write up your new factory, product or CEO.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

See if you can offer a demo or free use of your product or service. In return, ask if they will mention your product or service. Create a helpful and vibrant infographic that will reach a wider audience. As a small business or startup, you know how quickly expenses can pile up.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

Not only does it boost your credibility, but it also puts your brand on the map. Some do this by highlighting real-world examples of people who use their products to solve real-life problems. Don't use your content creation to promote your brand or products.

How to Leverage Facebook in Your B2B Public Relations

B2B PR Sense

Promote your products or services. Create awareness around your brand. Brand awareness. Pick a Brand-Appropriate Profile Picture. Since this is the first item your audience will see, it should be brand-centric. If possible, use your brand’s logo. Notice the following examples, in which both SAP and Zendesk use their profile pictures to advantage with their brand logo. This appears right under your profile picture, and is your brand’s introduction.

B2B 207

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Remember: You're not just introducing a new product or service. A product launch. Do you have any compelling visuals -- an infographic or video -- you can share that will showcase what you do?

Why live, online video should be PR firms' next big land grab

PR Daily

When a brand's product experts and advocates appear on live video, their passion for the brand and products shines through and makes a strong, authentic and emotional connection with the audience. Rather, they desire a more genuine, conversational experience with brands.

Video 171

5 ways to land media coverage with no news

PR Daily

For example, you might be securing 10 placements a day surrounding a product launch or funding announcement. Infographics. For example, we worked with a basketball-related startup this year to create an infographic guide to the top shooters in the Sweet 16.

The true power of earned media for PR pros

PR Daily

Many PR pros must educate clients on the true value of a PR campaign for their brand or organization. . With the right data sources, it can also be tied back to customer inquiries and brand awareness.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

Where do I need to create media (images, infographics, videos), and what kinds of media do I need? What questions can you answer that would give your audience a better perspective into your business or products? Make them appealing and in tune with your brand and audience.

Tips to beef up your campaigns with visuals

PR Daily

Consider these ways you can use video to draw in prospects and customers: Product demos. If it’s a product launch, do you have how-to videos that explain your product in an engaging way? Can you create a colorful infographic that summarizes the key points of your pitch?

Behind the Headlines with Kristin Daher

Cision

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms.

Agency 192

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

The tools used were BuzzSumo to estimate social shares, and Boost the News (a beta product) to estimate traffic (I also checked Page Authority with the MozBar , but all three had PA:1). The brand is the gatekeeper.

How To Use Social Media At An Event

Beyond PR

You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand.

Announcing the finalists for the 2014 Video Awards

PR Daily

Leading Brands for AstraZeneca KSA, A Day in the Lives of Shareef and Rashid. Farm Credit Canada, The Difference Branding Your Farm Can Make. M/C/C for Animalz by ReTrak, Animalz by ReTrak Product Launch Video. Best Video Infographic.

Video 170

Best and Worst of Sword and the Script in 2015

Sword and the Script

This summary of a 40-minute documentary picked out some of best ideas some brands are using for effective content marketing. by Frank Strong. The process of analyzing the best performing and worst performing is both insightful and humbling.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Infographics. Product demos. Product demos. If it’s a product launch, do you have how-to videos that explain your product in an engaging way? Can you create a colorful infographic that summarizes the key points of your pitch? Branding.

Trends 297

Finalists named for the 2015 PR Daily Awards

PR Daily

Best Branding Campaign. Genedigi MSLGROUP for Huawei, Crowdsourcing Brand Loyalty: Huawei Fan Celebration. Jive Software, Jive Re-Branding. Destiny Branding: Introducing a New. Best Content Marketing/Brand Journalism. Best Infographic. Best Website Launch.

12 Months of Content Marketing

Beyond PR

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story.

How Your News Release Can Help the Media Do Their Job

Beyond PR

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. And that’s exactly where the goals of journalists and brand communicators intersect.

5 struggles awaiting young PR pros

PR Daily

The PR industry that’s behind the scenes of successful product launches, executive interviews, millions of pages of content and even social media snafus runs mostly unseen to the common consumer—and it’s much different from what movies and TV shows portray. You’ve finally arrived home from a client’s launch event and check your phone. A career in PR is far less glamorous than newbies to the industry might believe.

Pitching the press: the complete guide

Prezly

At its most basic level, a press release is a story that you tell about your brand , such as: the launch of a new marketing campaign. or a new product that will change the lives of consumers. Video is an incredibly effective way to tell your brand’s story.

105 Tips for Successful Social Media Marketing

Beyond PR

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. No brand should have a grainy picture adorning their social profiles. Your branding should project consistency.

12 Months of Content Marketing For 2018

Cision

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. August: Tell Your Brand’s Story.