Brand Infographics Journalism Newspapers 
Burrelles Fresh Ideas
APRIL 2, 2024
As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! But reaching the right people with maximum impact? That’s where traditional media comes in.
Norton's Notes
JULY 17, 2014
Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.
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Beyond PR
JUNE 19, 2017
Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .
Beyond PR
MAY 17, 2018
A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!
Journalistics
MARCH 2, 2013
Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels.
Sword and the Script
JUNE 11, 2016
Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The brand is the gatekeeper. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.
Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand.
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