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Every company should have a crisis handbook

PR in High Definition

There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Learn more about planning and executing a crisis communication plan during PR Newswire’s next webinar Navigating a Crisis: Top Tips on How to Protect your Reputation on Wednesday, April 27 at 1 PM ET.

Crisis 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and.

Ethics 40
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.