Brand, Handbook and Reputation - Public Relations Today

Every company should have a crisis handbook

PR in High Definition

JANUARY 30, 2024

There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation.

Handbook

Handbook Crisis Company Reputation

What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. The limits of PR’s influence While PR agency teams work to help shape and manage a client’s reputation, they’re not always open about the limits of our work. In PR, as in most businesses, transparency is a good thing. We can influence, not control.

Agency

Agency Handbook Construction Pitching

#19: Building a framework for reputation management

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation

Reputation Crisis Management Crisis Enterprise

Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. How do they intend the brand to be seen? Marketing and sales.

Reputation

Reputation Handbook Exercises Groups

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

Customer Service

Customer Service Company Strategy Communications

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing

Marketing Television Handbook Web

Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

JANUARY 6, 2016

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. The book is broken into 16 chapters, plus an epilogue, all of which make up three different parts.

Social Media

Social Media Crisis Reputation Crisis Management

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

APRIL 22, 2016

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Learn more about planning and executing a crisis communication plan during PR Newswire’s next webinar Navigating a Crisis: Top Tips on How to Protect your Reputation on Wednesday, April 27 at 1 PM ET.

Crisis

Crisis Crisis Communications Chemicals Handbook

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and.

Ethics

Ethics Guidelines Handbook Local

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and.

Ethics

Ethics Guidelines Handbook Local

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and.

Ethics

Ethics Guidelines Handbook Local

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. I’m a PG Tips drinker myself.

Communications

Communications Analysis Web Handbook

How to Get On in New Communications: Be Nice

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . But I actually think that a growing generosity of inspiration is happening across sectors.

Communications

Communications How To Blogging Content Marketing

Your profession needs you

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. I highly recommend his Social Leadership Handbook and 100-day workbook. Julian Stodd’s work in this area is exemplary.

Telecommunications

Telecommunications Handbook Transportation Community

The Top 11 Social Media Crises of 2017

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media

Social Media Airlines Media Viral

Public Relations Today

Every company should have a crisis handbook

What Your PR Agency Won’t Tell You (But Maybe Should)

Trending Sources

#19: Building a framework for reputation management

Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Managing an Online Reputation – A practical book for dealing with a social media crisis

Top 3 Things to Resolve Before a Crisis Strikes

A communicator’s guide to mitigating the risk of greenwashing

A communicator’s guide to mitigating the risk of greenwashing

A communicator’s guide to mitigating the risk of greenwashing

A critical review of Excellence Theory in an era of digital communication

How to Get On in New Communications: Be Nice

Your profession needs you

The Top 11 Social Media Crises of 2017

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