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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195
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Why isn’t my company listed on Wikipedia?

Axia PR

In the effort to promote your company and build your brand, it’s vital to use every tool at your disposal. You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Perhaps more importantly, should it be?

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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101
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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brandsreputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

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Shep Gordon: “Make Parents Angry”

Doctor Spin

Image: Wikipedia ) Gordon gained fame as a talent agent and manager for various high-profile celebrities, particularly in the music and culinary industries. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. In Wikipedia. In Wikipedia. In Wikipedia.

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Time for communicators to help manage Employer Brand social channels

Communications Conversations

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.