Ethical Voices

JULY 24, 2023

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. What’s your advice when it comes to the use of AI and misinformation or how brands can protect against it? What are the ethics of those who do? Are still to be determined, I think.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. I’m thrilled to say we get regular mentions now, whether secured or on its own, both for ALM but several of our divisions, spokespeople and brands. LinkedIn: Your Resume is Your Brand.

Media Relations 68

Media Relations Media Insurance Insurance 68

Mindful Marketing

SEPTEMBER 30, 2024

High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten.

Ethics 114

Ethics Marketing Pharmaceuticals Conference 114

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. I believe the new media are perfect for practicing the two-way symmetrical model.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

FEBRUARY 14, 2021

.” The automaker certainly had good intentions, but I doubt the inadvertently somber spot did much to boost the company’s brand. Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

MARCH 29, 2017

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. 82 percent believe more regulation should be applied to the pharmaceutical industry. .” He cites figures from the 2017 Edelman Trust Barometer , an annual global study.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). Or, rather, blamed on the organizational or brand being clueless about (or ignoring) social media. Recently I went back and reviewed my old “Image Patrol” columns.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202