ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

APRIL 5, 2023

The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness. One of the most significant advantages of PR is increased brand awareness. By creating a positive image in the eyes of the public, B2B organisations can attract more customers and generate more leads.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. The Impact of Effective PR on Small Business Success When implemented effectively, PR can have numerous benefits for small businesses: Increased brand awareness —One of the most significant advantages of PR is increased brand awareness.

Small Business 52

Small Business Strategy eBook Reputation 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Create surveys.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars and other resources (i.e. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice.

Resources 53

Resources Marketing SEO Engineering 53