Brand Corporate Social Media Wireless 
Cision
JULY 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. CPG brands -> (Bakery buyers, beverage buyers, cereal buyers, dairy and egg buyers, etc.).
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions.
Cision
MARCH 16, 2016
As head of brand at W Communications, Sophie Raine solves clients’ problems by focusing on flexible and innovative solutions. Here, she shares the biggest lesson she’s learned throughout her career, what it means to deliver impactful media coverage and how the rise in influencers is affecting the PR industry. Use your creativity.
Beyond PR
JULY 19, 2016
This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds.
Sword and the Script
JANUARY 14, 2020
She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.
Stephen Waddington
FEBRUARY 12, 2019
A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. This is data from We Are Social’s Digital 2019 Global Digital report. billion people.
Sword and the Script
MARCH 20, 2018
More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless.
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