ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Media and influencers read analyst reports and white papers, so the reach can become exponential. Bylined content. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. White papers – a great way to demonstrate thought capital in long form to a particular audience. Blogs – an executive’s own, plus a commenting strategy for others.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48