5 Proven Ways PR can Develop Client Media References in B2B Organizations
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.