Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

DECEMBER 30, 2017

6) 4 Big Media Trends that have Upended PR and Marketing. The consumerization of IT was notable because if forced business software vendors to up their game. Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MARCH 3, 2015

Or, that you would be able to produce entire brand videos right from your smart phone? And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). The fall of content marketing tech. Content is king. Will companies still be investing millions in content marketing?

Technology 60

Technology Content Marketing Social Media Facebook 60

PR 20/20

AUGUST 2, 2018

There is a lot of content out there on AI. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. Let's say I'm a marketing manager at a large manufacturing company. What exactly is AI?

How To 41

How To Marketing Software Tools 41

PR 20/20

OCTOBER 5, 2017

Unlike the traditional marketplace, modern corporations cannot survive on brand and historical relevancy alone. Which forces marketers to answer a vital question. Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Jennifer Tomlinson | Qorus Software.

Marketing 167

Marketing Employee Content Marketing Training 167