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Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Looking for a content marketing agency partner that can both. bring creative ideas and execute on them

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Five Types Of Bylined Content That Work For PR

ImPRessions - Crenshaw Communications

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program.

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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust.

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Keeping Up With Your Content

Scott Public Relations

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Avoid Alienating Your Audience

Scott Public Relations

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.

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Keeping Up With Your Content

Scott Public Relations

Sometimes, it’s hard to see that the effort of content creation is worth it. Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

article thumbnail

Avoid Alienating Your Audience

Scott Public Relations

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line.