Brand Content Marketing Film Television 
Sword and the Script
JANUARY 26, 2016
In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In
Burrelles Fresh Ideas
OCTOBER 3, 2023
These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.
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ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content? Here are the chief ones. .
Sword and the Script
SEPTEMBER 29, 2015
The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.
Critical Mention
OCTOBER 29, 2018
Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Until next time!
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. in its own ads.”).
Critical Mention
MARCH 16, 2020
Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. She is heavily followed by fans across the world with 12.2
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