Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows
Sword and the Script
OCTOBER 3, 2020
Published attendee registration fees were waived en masse. Platforms that host these events could parlay the limelight into some intriguing new technology ideas – as Sharat Sharan of ON24 shared with Kim Davis for an interview in Marketing Land. Exhibitors started being able to buy stage time. What sort of data?]
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