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Book review: Reputation in Business

Wadds Inc.

An insightful book, packed full of pithy, punchy truths that would be a useful start to 2023 for any organisational leader. A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. We’re in an era of huge change.

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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

The Standards of Ethical Conduct for Employees of the Executive Branch preclude servicemembers from using “public office for…private gain, for the endorsement of any product, service or enterprise, or for the private gain of friends, relatives or persons with whom the employee is affiliated in a nongovernmental capacity.”.

Ethics 172
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”.

Ethics 145
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Train Your Brain to Apply “Longpath” Thinking

Stern + Associates

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

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How public relations responded to COVID-19

Stephen Waddington

Its public affairs team was tasked with positioning Oxford as a global centre of expertise in health research and make it the go-to information source for media and policymakers. While half their employees stayed at their posts in the labs and manufacturing, the other half joined the millions working from home.

Publicity 131
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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

Sword and the Script

It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). >>> Do you work in communications, PR, public affairs, marcom, or a related field? The superintendent of schools had a list of books he was especially interested in acquiring.

Survey 78
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public.