Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Cosmopolitan.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Some of these syndications, or “pick-ups” are better than others.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 9, 2021

Automated coverage book. Notified added “coverage books” to its product suite. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The report says journalism email open rates dropped 8% from 36% to 28%. Journalist activity scores. Content picks.

Software 93

Software Banking Technology Data 93

ZudePR

JUNE 6, 2016

Five book recommendations. The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). My favourite seven. My new deep work routine.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Author of 27 Blogging from Paradise books. “How? .

Communications 81

Communications How To Blogging Content Marketing 81