B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. Content marketing. Handpicked Related Content. That's the journalists' job.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JUNE 14, 2016

It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. Newspapers and Their Derivatives. Depending upon your niche there may be a lot of great ideas in print journalism – and as I found this weekend, topicality is not exclusive to online.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget.

Marketing 66

Marketing Survey Study B2B 66

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. The newspaper industry learned this the hard way. They could print the same number of words on fewer sheets and thus avoid the tax. Hurray, me.

Marketing 111

Marketing Google Newspapers Print 111

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book.

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111