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Sword and the Script
JULY 6, 2021
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.
Burrelles Fresh Ideas
JANUARY 30, 2024
As if that wasn’t enough, on January 13, a Boeing 737-800 in Japan was forced to turn around after the flight crew discovered a crack in the cockpit window mid-flight. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.
Beyond PR
MAY 24, 2016
A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. SEO should be part of the process of creating the piece – woven in if you will – and discoverability will be the measure of your hard work.
Sword and the Script
DECEMBER 10, 2019
Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media.
Beyond PR
JULY 26, 2016
A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels. Multichannel strategies, though, are like nesting dolls.
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