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12 Simple Ways to Increase Your Blog Subscribers Now

PR 20/20

Do you need more blog subscribers? Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Of course, you do. You need some quick wins.

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How to Build Thought Leadership

Landis PR

Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. 3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. It probably does.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

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3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

PR 20/20

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content.

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Part 2 of a 2-part Special Blog Post: See Part 1 Here. Check out, below, what may be compromising the health of your YouTube marketing efforts. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency. You say that you "don’t need no doctor?" Confusion reigns.

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