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No Going Back After COVID — Communications Trends for 2021


Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. Mastering virtual meetings have become must-have skills.

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PR Recap: International Home + Housewares Show – 2017


Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?


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A Story So Common, Yet So Unique – WFH

The Hoffman Agency

By Avni Gupta, Intern. Moreover, if this year has taught us anything, it is that our worlds are still functioning only because of technology. Without all the countless e-mails, numerous Zoom calls and constant IMs on Skype, I would not have been able to do this internship. Definitely not on my radar, let alone be my utopia.

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

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How People Made 2010 What It Was

Waxing UnLyrical

Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. Waxing UnLyrical has started taking on a life of its own, and its blogging team is growing slowly but steadily. Connections that began in social media turned into real-life friendships.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Today, you do not have to be a large company with multiple offices to be national or even international. Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. Schedule Skype or video calls periodically to add a more personalized touch.

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