Sword and the Script

OCTOBER 3, 2023

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” click image for higher resolution) 2. Trust but verify.

Analysis 144

Analysis Tools Software SMB 144

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. While most SMB customers, especially eateries, don’t fall within the TikTok demographic, Square aptly built a strategy to target its customers’ customers (who do), promoting their storefronts. They also need paid amplification. Take Square’s approach.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. PR has a bigger role in content.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope.

Engineering 101

Engineering Writing Mobile SEO 101

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea. Great content has the power to do that. Educational Courses Are Lead Gen Machines.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea. Great content marketing has the power to do that.

B2B 57

B2B Content Marketing Trends Marketing 57